A development.
A plot. One home.
Shape a targeted proposition around the homes and customers you want to serve.
CUSTOMER FINANCING AT THE POINT OF SALE
Built around your business.
Responsive to your needs.
Aligned with your objectives.
Lenuity designs and operates an ongoing customer-finance programme around your homes, your buyers and your commercial goals.
Explore the capability ↓MAKE FINANCE YOUR COMPETITIVE ADVANTAGE
A capability for
your business.
Bring financing into the way you sell homes. Lenuity develops product propositions and coordinates funding arrangements and delivery, with the housebuilder contracting directly with Lenuity for the programme.
Your broker helps customers find and arrange suitable mortgages. Lenuity develops the programme around your business. Advice and appropriate lending assessments remain part of the customer journey.
Where agreed, a builder may also participate in the financing behind its sales, with an opportunity to earn returns under the programme’s terms. Returns are not assured.
COMMERCIAL CONTROL, WITH CLEAR BOUNDARIES
The right offer.
For the right moment.
A development.
A weekend.
A sales period.
Create limited-time offers within agreed product, funding and delivery arrangements.
Leadership direction.
Site-level response.
Commercial decisions can sit with leadership or be delegated to site teams within the programme’s agreed arrangements.
Promotional interest-rate terms, where applicable, must be agreed within the relevant product and funding arrangements. Commercial control does not mean unrestricted rate-setting or authority to override lending, affordability or advice requirements.
Personalisation starts
with understanding.
Better serving a customer means understanding the home they want, their purchase timing, their preferences and the kind of ownership proposition that fits their plans.
That is a broader conversation than a credit-file category. Any offer still needs to meet the relevant product terms and assessment requirements.
A LESSON FROM AUTOMOTIVE FINANCE
Finance became part
of how manufacturers compete.
GM establishes GMAC.
General Motors creates its own financing arm to support customer purchases.
A substantial role.
GMAC finances 46% of GM customers’ new-car purchases.
Ford follows.
After Henry Ford’s earlier resistance, Ford establishes its own financing company.
Historical source: The Henry Ford — Impact of the Model T ↗
The lesson is strategic alignment.
GM Financial continues to describe supporting vehicle sales, customer experience and economic-cycle resilience as part of its role. The relevance for housebuilders is the possibility of aligning finance with the producer’s commercial objectives.
This is an analogy, not evidence that finance alone caused GM’s success or that housing programmes will deliver the same results.
GM Financial — Strategic and Operational Overview, 2023 ↗PRODUCTS WITHIN THE PROGRAMME
Different routes.
One commercial purpose.
Buy By Phone and Let to Sell show how different ownership propositions can support your customer-finance programme.
Explore Buy By Phone ↗Explore Let to Sell ↗
BUILT AROUND YOUR BUSINESS
Let’s start with
your development.
Discuss your homes, your sales objectives and where a customer-finance programme could make a difference.
Discuss a development ↗