Buy an initial share.
The customer purchases an initial interest through a solicitor and moves into the home.
Lenuity / Our productsA different route
BUY BY PHONE
A different route
to ownership.
A wider possibility
for your homes.
A gradual home-purchase model that gives customers a choice about how they build ownership—and housebuilders another way to reach potential buyers.
See how it works ↓
THE COMMERCIAL OPPORTUNITY
Broaden the proposition.
Keep the home at its heart.
Some customers want a more flexible way to build ownership. Buy By Phone is designed to offer that choice, with an initial purchase followed by optional further equity purchases.
For a housebuilder, the opportunity is to reach additional demand without making a price discount the starting point. Sales outcomes depend on the development, the customers and the agreed programme.
A CLEAR SEPARATION BETWEEN RENT AND OWNERSHIP
Start with a share.
Choose what comes next.
Pay rent on the rest.
Rent is paid on the part not yet owned. It is a separate housing payment and never automatically purchases equity.
Build ownership by choice.
Further equity purchases can start from £5 through the phone interface. This is not the initial share or the cost of moving in.
The buyer does not take a mortgage or borrow to purchase through this model. Rent and other obligations still apply. Initial-share requirements, charges and legal terms must be established for the proposition. Purchases reaching 5% over a rolling 90 days require checks.
Part of your programme.
A product with its own voice.
Lenuity’s corporate service connects distinctive purchase solutions with your homes, buyer groups and sales objectives, coordinating the programme with regulated lending and servicing partners. Buy By Phone is one example of that wider product capability.
Its separate consumer website explains the proposition directly to prospective buyers.
Visit the Buy By Phone consumer site ↗External website
BUILT AROUND YOUR BUSINESS
Let’s start with
your development.
Discuss your homes, your sales objectives and where a customer-finance programme could make a difference.
Discuss a development ↗