Open up
possibility.
Connect more of your ideal buyers with distinctive routes to purchase, designed around the homes you sell.
UNLOCKING YOUR HOME SALES
Make finance
your competitive
advantage.
Finance designed around the homes you sell and the buyers you want to reach.
Explore the service ↗BUILT AROUND YOUR BUSINESS
A different perspective
on sales.
Our product capability is designed to give housebuilders access to routes to purchase that are not available through standard mortgage and broker arrangements.
Open up
Build sales
momentum.
Integrate finance special offers into your sales and marketing strategy.
Think beyond
the sale.
A coordinated finance programme designed to support more completed sales, faster completions and stronger site economics.
FINANCE WITH A COMMERCIAL PURPOSE
The right offer.
The right home.
The right moment.
Create targeted financing offers for selected plots, a single home or a limited period: dynamic customer finance to power your sales.
Illustrative scenario. Subject to agreed terms and applicable lending assessments.
ILLUSTRATIVE DEVELOPMENT01 — 06
Select one to six houses to include in the offer.
2 of 6 homes selected.↗ N
COMMERCIAL ADVANTAGE. CUSTOMER CARE.
Distinctive products.
One coordinated service.
Lenuity brings financial product design and programme coordination together with regulated lending and servicing partners. A more coordinated alternative to fragmented lender and broker relationships, built around your homes, buyer groups and sales objectives.
Our commitment is to put Consumer Duty at the heart of the service: fair treatment, clear information and finance designed around homebuyers’ needs. Helping you sell homes and helping your customers buy well belong together.
How we approach regulation and customer care ↗CUSTOMER FINANCING IS A SUPERPOWER
Make homeownership more accessible
for your customers.
Buy By Phone and Let to Sell are examples of Lenuity’s wider product capability. We shape the finance programme around specific homes, communities, buyer groups and sales objectives, with product selection and availability agreed for each programme.
Buy By Phone.
A game changer for affordability.
Buy By Phone is a fractional purchase programme that lowers the barriers to homeownership and enables your customers to buy a home without a mortgage, debt or interest payments.
Rent on the unowned share does not buy equity; rent and other housing obligations still apply.
Explore Buy By Phone ↗Help investors too.
Help first-time buyers.
A route for overseas investors to support first-time buyers through a shared ownership arrangement—retaining an investment interest with rental income and the potential for capital growth.
Returns and capital growth are not guaranteed. Maintenance responsibilities depend on the agreed legal arrangements.
Explore Let to Sell ↗LET’S START WITH YOUR DEVELOPMENT
Your homes.
Your ambition.
A new advantage.
Lenuity connects distinctive purchase solutions with your homes, buyers and sales objectives—designed to support sales momentum, completion speed and site economics.